Recently, Apple's acquisition activities in the field of artificial intelligence (AI) have attracted widespread attention. Apple has acquired two companies specializing in AI technology—TrueMeeting and WhyLabs. Both acquisitions are closely related to Apple's strategic layout in AI technology research and development as well as product application.

Apple's Acquisition Strategy

Apple has long used acquisitions to obtain the technology or talent of target companies. However, unless it is beneficial to the company or required by relevant regulations, Apple rarely publicly discloses these acquisition activities. Since the implementation of the EU Digital Markets Act in 2023, Apple, as one of the "gatekeeper" companies, has been required to disclose acquisitions to the European Commission under certain circumstances.

TrueMeeting: Enhancing Virtual Avatar Technology

TrueMeeting is a company specializing in AI virtual avatar technology. Its core technology can generate highly realistic AI avatars, known as "hyper-realistic digital twins," by scanning users' faces using an iPhone. This technology can be widely applied in various scenarios, including gaming and video conferencing.

According to EU records, Apple completed the acquisition of TrueMeeting on January 24, 2025. However, acquisition negotiations may have begun as early as the fourth quarter of 2024. Currently, TrueMeeting's technical team has been integrated into the Apple Vision Pro project team, with the goal of optimizing the "Persona" feature of Vision Pro. In the visionOS 26 version released in June 2025, the virtual avatar effects of Vision Pro have significantly improved. The skin texture, stubble, and other details are more realistic, and the precision of facial micro-expression capture has also been enhanced. Although Apple has not confirmed the direct link between TrueMeeting's technology and the improvement of the Persona feature, the possibility is extremely high given the technological evolution and the timeline.

WhyLabs: Monitoring Large Language Models

At the same time, Apple has also acquired WhyLabs, a company specializing in monitoring large language models. WhyLabs' core technology can track the "drift" and performance degradation of AI models in real time, preventing generative AI from producing "hallucinations," that is, inaccurate or misleading information. In addition, WhyLabs' technology can also prevent the malicious misuse of AI models, such as data leakage and other security issues. In a promotional video, WhyLabs demonstrated how its technology can automatically mask sensitive information such as user addresses in customer service scenarios, reducing the risk of AI misleakage.

Apple's AI Strategic Intent

These two acquisitions reflect Apple's strategic layout in the field of AI. By integrating TrueMeeting's virtual avatar technology and WhyLabs' AI monitoring capabilities, Apple can not only enhance the user experience of its products but also take an important step in AI security and privacy protection. Apple has always maintained a strategy of acquiring multiple companies every year, with a particular focus on AI-related companies in recent years. In this fiscal year, Apple has already acquired eight AI-related companies. Coupled with its edge-side private large models and the global launch plan for Vision Pro, its "human-centric intelligence" strategy has entered an accelerated phase of realization.

Moreover, Apple is also considering acquiring other AI companies, such as Perplexity AI, to further enhance its AI capabilities. This indicates that Apple's layout in the field of AI is still deepening continuously, and it may showcase the power of its AI technology in more application scenarios in the future.

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