Analog Devices, Inc. (ADI), a manufacturer of analog chips, has recently announced that it will implement a new pricing policy for orders that have not yet been shipped, effective from February 1, 2026. This price adjustment is not a one-size-fits-all approach, but rather a differentiated strategy based on different customer tiers and specific models. The overall average increase is about 15%, while some military, aerospace, and high-reliability products, such as military-grade components with "/883" or "MIL-PRF" suffixes, will see a maximum price increase of up to 30%. These chip components, due to their complex manufacturing processes and stringent testing standards, are particularly burdened by cost pressures.
According to ADI, the current price increase is mainly due to a combination of several factors. First, the continuous rise in the prices of special raw materials has brought significant pressure on production costs. Second, the cost of the packaging and testing process has also increased, further compressing the profit margin. In addition, the increase in energy and logistics expenditures, as well as ADI's long-term investment in advanced processes and reliability verification, have all prompted this price adjustment. Meanwhile, ADI has proactively reduced channel inventory to below six weeks, leading to a tightening of market supply. Currently, the delivery cycle for some popular IC parts has exceeded 30 weeks, and spot market prices have also risen in advance.
ADI's price adjustment is not an isolated event. As early as the third quarter of 2025, Texas Instruments (TI) had already raised prices on tens of thousands of analog chips by 10% to 30%. As the two major giants in the global analog chip market, the successive price increases by ADI and TI mark the entry of the analog chip industry into a new round of price adjustment cycle.
For downstream manufacturers, the price increase will be directly passed on to the material costs of industrial control equipment, new energy vehicles, medical instruments, and defense electronics. It is worth noting that December 2025 to January 2026 is the last window period to lock in the current prices, and many companies have already started emergency stocking or negotiating long-term supply agreements with ADI. At the same time, the process of domestic substitution is also accelerating. Vendors such as SG Micro, 3PEAK, and Chipsea are gradually entering the mid-to-high-end application market with their continuously improving product performance, and some customers have already begun to implement a dual-supplier strategy to diversify risks.
ADI's price increase is not only a short-term response to cost pressure, but also reflects the increasing strategic value of high-performance analog chips in the global wave of intelligence. With the deepening of trends such as AI, intelligent manufacturing, and green energy, analog chips are gradually moving to a key position in the industrial chain. In the future, the analog chip market will continue to be driven by both technological innovation and market demand, and competition in the semiconductor industry will become even more intense.
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